Ultramercial is a proprietary full-screen multi-page commercial, that viewers choose to watch as an alternate form of payment to access content that is normally behind a payment barrier, such as premium news stories, financial reports, music downloads, VOD, games, etc.

Viewers must click to start, interact and end the Ultramercial; thus proving to the sponsor that the viewer was fully engaged with the message.

Instantly, the viewer sees the sponsor as a benefactor, not an intruder. The sponsor gets real measurable value, the content provider gets paid,the viewer receives premium content for "free." Everyone wins.

Here is an example, shown in the context in which it was originally run.