Advantages of using the Ultramercial model

100% Opt-In
Ultramercial offers a guaranteed view. You only pay when your ad plays. And the viewer chooses to watch. Their responses to your prompts within each Ultramercial is more than proof of viewing - it's valuable marketing data.

:: Value Exchange
Ultramercial repositions advertisers as the "good guys" who enable viewers to access pay content for free.

:: Two-Way Interact
Ultramercial ads are visually impactfull, offer full interactivity, large size video, roll-overs, optional navigation inside the ad, giving the user the opportunity to deeply engage with the brand. All the activities can be tracked.

:: Full-Screen
Maximizing the media buy - By integrating Ultramercials into the rest of a publisher's media offering, advertisers achieve a level of "ownership" of that site unequalled anywhere else. It creates a wrap-around experience for viewers.

:: Extensive Reporting stats
Ultramercial offers extensive reporting data, including:
Time Spent
Click Throughs
User Profile
Mouse Actions
Completion Rate
Data Mining

Clients have the choice of logging into their secure reporting page or receiving reports by email during the entire active phase of their campaign.
Advertisers can also collect email addresses from their viewers sent to them in real-time, daily, or at milestones in the campaign.
The reports themselves are designed to be easy to read and highly functional, making Ultramercial the preferred choice of advertisers because of the reporting capability.
Campaign options, such as reach and frequency quotas, are built right in, as are targeting options like geographical IP addresses, time-of-day and day-of-week, and viewer editorial content selections.

:: Dialogue with Customer
Ultramercial has a team of developers, graphic designers, client services and sales talents that provide full assistance along the entire process, from creating the campaigns to reporting.

:: Access to Creative Team
Clients have full access to our interactive design team.
Find out how Ultramercial can bring deep learning and research to your marketing plans.

Contact us at engage@ultramercial.com.


Downloads
January, 15 2009
Download Ultramercial production specifications.
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Latest Press
February, 20 2009
Advertising Age
The Next Business Model for Ad-Supported TV?
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