"I know half of my ad budget is wasted...
I just don't know which half."
That well-known lament can at last be put to rest. Ultramercial is a guaranteed view. You only pay when it plays. And the viewer chooses to watch. Their responses to your prompts within each Ultramercial is more than proof of viewing - it's valuable marketing data.
Ultramercial repositions advertisers as the "good guys" who enable viewers to access pay content for free. This goodwill bounce is a far cry from being the uninvited interloper popping up or crawling over a users' browser window, or simply being ignored entirely. With Ultramercial, the viewer elects to watch the commercial.
Ultramercials are efficient. Because they are bought by the play, not a single impression is wasted. Ultramercials pour a generous amount of product knowledge and viewer feedback into each performance -- equal to or greater than what many marketers hope to get from a web visit from a viewer who clicked through on a banner. When comparing cost-per-click-throughs to what Ultramercials cost, the savings are staggering.
Maximizing the media buy - By integrating Ultramercials into the rest of a publisher's media offering, advertisers achieve a level of "ownership" of that site unequalled anywhere else. It creates a wrap-around experience for viewers.
We offer a unique way to both surprise and "gift" viewers, by having click-throughs from regular ad units link to Ultramercials. This "hot-wiring" brings the focused story-driven format of Ultramercial to the clicked-through viewer. This path guarantees a beneficial action from the viewer, and rewards him or her for having watched. Again, a goodwill effect is generated, along with solid instant behavioral data sent back to the sponsor.
Campaign Management and Reporting - Ultramercial offers customized campaign management, that is feature-rich and accurate. Ultramercial customers will have the choice of logging into their secure reporting page or receiving reports by email during the entire active phase of their campaign.
Advertisers can also elect to have email addresses collected from their viewers sent to them in real-time, daily, or at milestones in the campaign. And of course, they can always sign in to our administration center to retrieve all of the addresses at any time.
The reports themselves are designed to be easy to read and highly functional, making Ultramercial the preferred choice of advertisers because of the reporting capability.
Campaign options, such as reach and frequency quotas, are built right in, as are targeting options like geographical IP addresses, time-of-day and day-of-week, and viewer editorial content selections.
Find out how Ultramercial can bring deep learning, goodwill and research to your marketing plans. Contact us at newclients@ultramercial.com |
