Metrics

What We Measure

:: Time Spent 75 Seconds (average)
:: Click Throughs 5.4% (average)
:: User Profile 85% Broadband
:: Mouse Actions Up to 30%
:: Completion Rate 85% (average)
:: Data Mining Custom Reporting






Results based on all viewer-started Ultramercial ad units across all sites in each month, all days. Completion Rate is the percentage of viewers who complete the ad and click to receive their premium content. Click-Through Rate is percentage of viewers who clicked on a sponsor’s link for more info, and is calculated on the number of completed ad units. Average Time of engagement is measured in seconds and is based on completed ad units. Notes on Ultramercial reporting: 88% of users were on Broadband. Remaining viewers were served low-bandwidth HTML-only creative. Viewing times exceeding 2 minutes were deleted. Average run times vary from commercial-to-commercial.