Honda's advertising agency RPA selected Ultramercial to carry five different Honda models on five different Ultramercial network sites: ABC.com, Rhapsody, TheStreet, Motor Trend and Salon. The campaign, which ran throughout October, was a huge success. 28% of viewers interacted with the ads, stretching a 35-second spot into a highly engaging 50-second long interactive unit. This extra level of interactivity generated enough interest in the five Honda models that almost 14% of visitors sought out more information by clicking through.

More impressive was the demonstration of the effectiveness of the patented Ultramercial business model where consumers elected to watch the Honda ads as a way to "pay" for their content. In addition to screen time, Honda got an extra boost of goodwill from the campaigns because of the benefit of the premium content that they were sponsoring.

In one of the ads, for the Honda Ridgeline, people who wanted to access the Motor Trend Future Vehicles section were given the option to play a "concentration" card game. Although the game was optional, almost one third of viewers clicked on the cards at least once. See these campaigns in action by clicking on the thumbnails below.