Recent Press
Advertising Age - The Next Business Model for Ad-Supported TV?
February 20, 2009
“Some companies pioneering new ways to empower the consumer with choice and reduce advertising intrusion, thereby reinventing the ad-supported-TV model, include:
Ultramercial, a 6-and-a-half-year-old company that has developed a TV 2.0 version of its patented online and mobile process, in which consumers agree to engage with advertising in exchange for premium content they would otherwise need to pay for."
Read full story ››
Wiley - Life after a 30-second spot
"10 Approaches that are transforming the Internet:
1. Ultramercial is an up-front proposition that allows consumers to access premium content by "paying" with either their time or their money (in this case we'll check the box marked "time"). This endorsement message works so well because it explicitly assigns a monetary value to premium content. It respects consumers by giving them a choice and recognizing that they are savvy enough to understand the value exchange. Excerpting from pg. 124."
ClickZ - Execs & Accounts: Lyris, AdMeld, Initiative
january 10, 2009
"A longtime BBDO executive joined Ultramercial's advisory board. BBDO SVP John Osborn joined Ultramercial's advisory board to spearhead its "attention-for-access" TV 2.0 initiative."
Read full story ››
MarketWatch - FreeFi Networks Expands Free Wi-Fi Service to Oakland International Airport
November 10, 2008
"Working in conjunction with equity and technical partner Front Porch and utilizing the unique Ultramercial platform, FreeFi creates custom and venue specific environments that deliver value to both the customer and venue." Read full story ››
EContent - Show me the value
October 13, 2008
"For years now, the innovative company Ultramercial LLC has been crafting sponsored 'day passes' to subscriber-only content at Economist.com and Salon.com. My time and attention are valued by the sponsor, and the content is less cluttered and feels more meaningful. That is a good exchange of value." Read full story ››
DailyBreeze.com - Ads that Reward. PVE firm's 'ultramercials' let viewers access free content
August 11, 2008
"We pitched them this idea to do this and they were so desperate that they said, 'Ok, we'll do it.' When we started with Salon they had 38,000 paid subscribers. After two years there were 89,500 paid subscribers."
Read full story ››
IGN - Ads That Pay for Game Play
July 7, 2008
"Ultramercial repositions advertisers as the explicit providers of free online games that users would normally have to buy."
Read full story ››
ClickZ - Ultramercial Aims for Large Publisher Licensees with New Patent
June 2, 2008
"With firms like Amazon scoring so-called business method patents, Ultramercial founder Dana Jones figured years ago he ought to apply for one, too. Jones has been awarded a U.S. patent he applied for in 2000 for his firm's signature commercial break-style ad unit, which launched later in 2002. The company aims to license the patented "method and system" to large site publishers."
Read full story ››
Reuters - Ultramercial Granted a US Patent for its Attention-for-Access Internet Advertising Model
May 28, 2008 ..."Ultramercial LLC has been granted US Patent 7,346,545 describing their Attention-for-Access Internet advertising model and ad unit introduced in 2002. Under the model, online viewers can access copyrighted video, music, text or online services for free by requesting and completing an interactive ad. The viewer's attention acts as “payment” in a value exchange that gives the viewer incentive to complete the ad and repositions the advertiser as the provider, rather than the interrupter that viewers often skip, block or ignore."
Read full story ››
Peninsula People - Crank Up The Volume
May 11, 2008
"Dana Jones present business success, he claims, grew directly from his garage band days and hours he spent fingering a stratocaster in his home with musical friends."
StreamingMedia.com - DCIA's P2P Market Conference to Focus on Revenue Generation
February 28, 2008
"..."In addition to our primary focus at this global gathering on commercial development, we will also invest time to discuss the renewed debate over net neutrality, exploring the latest arguments from content providers and ISPs, and current actions by regulators and consumer advocates responding to these forces," "...Panelists include Abacast's Mike King, AHT International's Mohan Nihalani, Azoogle Ads' Don Mathis, Brand Asset Digital's Joey Patuleia, DigitalContainers' Chip Venters ..., and Ultramercial's Dana Jones..."
Read full story ››
ClickZ - Ultramercial: We Do Engagement Pricing Too!
February 22, 2008
"...For the uninitiated, Ultramercial's trademarked unit lets publishers like Salon and TheStreet offer ordinarily paid content for free by requiring site visitors to click through the ad experience. Just a reminder that some ad formats are inherently sold on engagement."
Read full story ››
MediaPost - Will Watch Ads for Minutes
August 23, 2007
"...the Sugar Mama approach is offering users something they already want - air time - and it does so in a very clear and uncomplicated way."
Read full story ››
Advertising Age - The Next Business Model for Ad-Supported TV?February 20, 2009
“Some companies pioneering new ways to empower the consumer with choice and reduce advertising intrusion, thereby reinventing the ad-supported-TV model, include:
Ultramercial, a 6-and-a-half-year-old company that has developed a TV 2.0 version of its patented online and mobile process, in which consumers agree to engage with advertising in exchange for premium content they would otherwise need to pay for."
Read full story ››
Wiley - Life after a 30-second spot"10 Approaches that are transforming the Internet:
1. Ultramercial is an up-front proposition that allows consumers to access premium content by "paying" with either their time or their money (in this case we'll check the box marked "time"). This endorsement message works so well because it explicitly assigns a monetary value to premium content. It respects consumers by giving them a choice and recognizing that they are savvy enough to understand the value exchange. Excerpting from pg. 124."
ClickZ - Execs & Accounts: Lyris, AdMeld, Initiativejanuary 10, 2009
"A longtime BBDO executive joined Ultramercial's advisory board. BBDO SVP John Osborn joined Ultramercial's advisory board to spearhead its "attention-for-access" TV 2.0 initiative."
Read full story ››
MarketWatch - FreeFi Networks Expands Free Wi-Fi Service to Oakland International Airport November 10, 2008
"Working in conjunction with equity and technical partner Front Porch and utilizing the unique Ultramercial platform, FreeFi creates custom and venue specific environments that deliver value to both the customer and venue." Read full story ››
EContent - Show me the valueOctober 13, 2008
"For years now, the innovative company Ultramercial LLC has been crafting sponsored 'day passes' to subscriber-only content at Economist.com and Salon.com. My time and attention are valued by the sponsor, and the content is less cluttered and feels more meaningful. That is a good exchange of value." Read full story ››
DailyBreeze.com - Ads that Reward. PVE firm's 'ultramercials' let viewers access free contentAugust 11, 2008
"We pitched them this idea to do this and they were so desperate that they said, 'Ok, we'll do it.' When we started with Salon they had 38,000 paid subscribers. After two years there were 89,500 paid subscribers."
Read full story ››
IGN - Ads That Pay for Game PlayJuly 7, 2008
"Ultramercial repositions advertisers as the explicit providers of free online games that users would normally have to buy."
Read full story ››
ClickZ - Ultramercial Aims for Large Publisher Licensees with New PatentJune 2, 2008
"With firms like Amazon scoring so-called business method patents, Ultramercial founder Dana Jones figured years ago he ought to apply for one, too. Jones has been awarded a U.S. patent he applied for in 2000 for his firm's signature commercial break-style ad unit, which launched later in 2002. The company aims to license the patented "method and system" to large site publishers."
Read full story ››
Reuters - Ultramercial Granted a US Patent for its Attention-for-Access Internet Advertising ModelMay 28, 2008 ..."Ultramercial LLC has been granted US Patent 7,346,545 describing their Attention-for-Access Internet advertising model and ad unit introduced in 2002. Under the model, online viewers can access copyrighted video, music, text or online services for free by requesting and completing an interactive ad. The viewer's attention acts as “payment” in a value exchange that gives the viewer incentive to complete the ad and repositions the advertiser as the provider, rather than the interrupter that viewers often skip, block or ignore."
Read full story ››
Peninsula People - Crank Up The VolumeMay 11, 2008
"Dana Jones present business success, he claims, grew directly from his garage band days and hours he spent fingering a stratocaster in his home with musical friends."
StreamingMedia.com - DCIA's P2P Market Conference to Focus on Revenue GenerationFebruary 28, 2008
"..."In addition to our primary focus at this global gathering on commercial development, we will also invest time to discuss the renewed debate over net neutrality, exploring the latest arguments from content providers and ISPs, and current actions by regulators and consumer advocates responding to these forces," "...Panelists include Abacast's Mike King, AHT International's Mohan Nihalani, Azoogle Ads' Don Mathis, Brand Asset Digital's Joey Patuleia, DigitalContainers' Chip Venters ..., and Ultramercial's Dana Jones..."
Read full story ››
ClickZ - Ultramercial: We Do Engagement Pricing Too!February 22, 2008
"...For the uninitiated, Ultramercial's trademarked unit lets publishers like Salon and TheStreet offer ordinarily paid content for free by requiring site visitors to click through the ad experience. Just a reminder that some ad formats are inherently sold on engagement."
Read full story ››
MediaPost - Will Watch Ads for MinutesAugust 23, 2007
"...the Sugar Mama approach is offering users something they already want - air time - and it does so in a very clear and uncomplicated way."
Read full story ››
Latest Press
February, 20 2009
Advertising Age
The Next Business Model for Ad-Supported TV?
Read full story ››
February, 20 2009
Advertising Age
The Next Business Model for Ad-Supported TV?
Read full story ››