Ultramercial, the audience engagement engine / Press Release

Writer, speaker and thought leader Joseph Jaffe has a new top-selling book, Life After The 30-Second Spot. In section III, 10 Approaches That Are Transforming The Internet, Jaffe writes:

“Innovation is integral to the Web, and the opportunity to reinvent a viable advertising business has never been greater.

Here are a few examples of this in practice:

1. Ultramercial is an up-front proposition that allows consumers to access premium content by ‘paying’ with either their time or their money (in this case we'll check the box marked ‘time.’) This endorsement message works so well because it explicitly assigns a monetary value to premium content. It respects consumers by giving them a choice and recognizing that they are savvy enough to understand the value exchange.”

Viewers CHOOSE to watch an Ultramercial ad unit as an alternate form of payment to gain access to normally-paid premium content at leading sites worldwide.

Advertisers get 100% engagement, publishers give viewers access to their best content for "free."

Here are some of the sponsors who have run campaigns with us in the past month.


MotoROKR grants free access to ABC.com "Lost" Photo gallery	AT&T provides free access to ABC News.com's VOD	EDS provides free access to Economist.com


Chrysler sponsors TIME's Persons of the Year section	Sony grants a free Site Pass at Salon.com	Aloha Airlines provides free access to Merriam Webster

Time Magazine Considers Ad Gateway to Subscription Content
› › › ClickZ News
By Pamela Parker | December 27, 2005

Time Inc.'s flagship magazine, Time, is testing the notion of making formerly premium online content available free via an ad gateway.

Using technology from Ultramercial, Time.com site visitors have been able to access the renowned "Person of the Year" cover story, along with the magazine's full archive of articles, free for 24 hours. But only after they view a multi-paged, full-screen interactive ad from sponsor Chrysler.

Read the entire article here