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Impressions
are so...analog. Engagement -- that's the currency of the digital
domain. Interactivity, two-way conversations, instant surveys,
and immediate sales. All this and much more happens inside the
Ultramercial ad unit.
How? Every Ultramercial is started by a viewer, as an alternate
form of payment to gain access to premium content. To "earn"
the content, the viewer must engage with the sponsor to the completion
of the ad. Should the viewer exit early, they forfeit the earning
power of the ad. This fair and simple proposition yields stellar
performance. It's 100% opt in (thus 1000 out of 1000 Ultramercials
generate an enagement). See the chart below for what we believe
are the highest click-through rates in our industry. |
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Drop
by our booth at the Advertising Research Foundation's Re:think
2007 Annual Convention + Expo.
Ultramercial is also a proud sponsor of the
2007 ARF Playbook, an offline and online research source
book.
As our industry moves to measuring engagement, we want
to share our knowledge of what people do when they engage
with two-way interactive commercials. |
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Viewers
CHOOSE to watch an Ultramercial ad unit as an alternate form of
payment to gain access to normally-paid premium content at leading
sites worldwide.
Advertisers get 100% engagement, publish-
ers give viewers access to their best content for “free.”
Here are some of the sponsors who have run campaigns with us in
the past month. Click on any of the images to see the campaigns.
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Air
France
Economist.com |
Showtime
"The Tudors"
Virgin Mobile's Sugar Mama |
UNICEF
Salon.com |
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Royal
Bank of Scotland
Economist.com |
The Shins
Virgin Mobile's
Sugar Mama |
Audi
TT
Salon.com |
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