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It’s not 1999 anymore. Giving away all your content online, while you watch your print circulation drop is madness. The newspaper industry needs a new online business model. May we suggest Ultramercial? We're a bridge between free and fee. Our SitePass format allows you to phase in an online subscription model that retains your user base. Readers receive a choice: subscribe OR engage with one full-screen Ultramercial ad unit to gain full access to your content on a per-session basis. It's an explicit exchange of attention for content that viewers respect and advertisers pay a premium for. It’s also an on-going trial & usage program, with a 3 1/2 year history of building paid subscriptions AND offering advertisers the equivelent of a double-truck ad.
You gate it at the news rack, why not online? Learn more about Ultramercial's online business model for newspapers and magazines, with dual revenue streams, and heightened value of your content. Click Here. |
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Viewers CHOOSE to watch an Ultramercial ad unit as an alternate form of payment to gain access to normally-paid premium content at leading sites worldwide.
Advertisers get 100% engagement, publish-
ers give viewers access to their best content for “free.”
Here are some of the sponsors who have run campaigns with us in the past month.
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Honda Ridgeline
TheStreet.com, ABC.com |
E*Trade
Merriam-Webster.com |
Honda Element
RealArcade.com, Surfline.com |
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Sony Cyber-shot
Salon.com |
Visa
Salon.com |
IBM Australia
Economist.com |
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Results based on all viewer-started Ultramercial ad units across all sites April 1-30, 2006. Completion Rate is the percentage of viewers who complete the ad and click to receive their premium content. Click-Through Rate is percentage of viewers who clicked on a sponsor’s link for more info, and is calculated on the number of completed ad units. Average Time of Engagement is measured in seconds and is based on completed ad units. Notes on Ultramercial reporting: 88% of users were on Broadband. Remaining viewers were served low-bandwidth HTML-only creative. Viewing times exceeding 2 minutes were deleted. Average run times vary from commercial-to-commercial. Additional metrics available here. |
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Ultramercial sponsored free Internet access on the exhibit floor at Ad:Tech in San Francisco April 26-28.
Attendees had unlimited free access from one of 12 computer terminals, following a brief 10-second Ultramercial ad unit.
“Everyone at Ad:Tech was super in helping set this up. Especially since this was our first trade event,” said Ultramercial President Dana Jones (pictured in front of the booth). “The show was terrific. We plan on doing more of the same going forward.”
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