Every step of the way we report each user's time spent, choices made, links clicked. Over 150 top brands, have looked to us to provide complete data, delivered live, 24/7/365.
Ultramercial’s Key Benefits for Advertisers:
• Guaranteed engagement — on average 50 seconds of 2-way branding experience. No other ad unit can deliver this promise.
• Highest performance metrics in the industry: 7.38% CTR for all of 2006 (vs DoubleClick-reported 0.74% for pre-roll video ahead of video content for all of 2006); 39% Interaction Rate; 75% completion rate.
• Goodwill Halo — Advertiser is explicitly granting free access to normally-paid content. Viewers get something tangible for their attention. |
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The Advertising Research Foundation has included Ultramercial in their new book, The Online Advertising Playbook.
An excerpt: "What could be more appealing to young mobile phone users than free minutes, earned in exchange for a few moments of their attention? That's the premise behind Virgin Mobile USA's recent "Sugar Mama" service, summed up by its 'earn airtime in your spare time' tagline.
"Virgin's service works by engaging its 14-to-24-year-old core customer with advertising and surveys from Sugar Mama partners. Charter brands included preeminent national youth brands like Microsoft Xbox and Mountain Dew.
"For advertisers there's a potential branding boost: Consumers spend about double the time, 90 seconds, with Sugar Mama ads than they do with the typical Ultramercial.
"Sugar Mama exemplifies the emerging interest in what we call 'explicit exchange-based' online advertising made possible through a crystal-clear understanding of mutual benefits and enabled by new advertising channels." |
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Research via Ultramercial
Intel and Levi Strauss are just two of several smart marketers who have used the Ultramercial format to conduct virtual focus groups. The Ultramercial format is unique, in that viewers must complete the unit to "earn" access to premium content. This allows marketers to conduct research right within the ad, with guaranteed responses. Compared to other online methods of soliciting research, the Ultramercial format collects much more data in a far shorter time, often with 10s of thousands of responses in less than a day.
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Viewers CHOOSE to watch an Ultramercial ad unit as an alternate form of payment to gain access to normally-paid premium content at leading sites worldwide.
Advertisers get 100% engagement, publish-
ers give viewers access to their best content for “free.”
Here are some of the sponsors who have run campaigns with us in the past month. Click on any of the images to see the campaigns.
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SunSilk Haircare
Virgin Mobile's Sugar Mama |
Xerox
Economist.com |
HBO Rome Season 2
Salon.com |
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Blackberry
Harvard Business Review |
Marsh
Harvard Business Review |
Don Julio Tequila
Salon.com |
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