Ultramercial, the audience engagement engine / Press Release

Ultramercial is very proud to announce the availability of our Wi-Fi hardware/software solution for accelerating the delivery of our patented ad units to Wi-Fi users at stadiums, airports, hotels and other public gathering places. This solution delivers high-CPM interactive HD advertising content to Wi-Fi network users faster, more reliably and at lower operating cost.

Our new product, the Ultracelerator™, is a 1U 19-inch rackmount server that brings the functionality of our CDN servers into a closed Wi-Fi environment.

The Ultramercial Ultracelerator key advantages:

- Our full-screen multi-page ads, rich in video and Flash, are served directly from our unit. The only outside bandwidth consumed is to load new campaigns and report on performance. This is likely to reduce the advertising bandwidth by 1000x or more.

- Local deployment typically saves up to 33% of total bandwidth consumed at our Wi-Fi partners' locations. This saves a significant amount of money.

- Latency is cut to near-zero. Users see our ads immediately and have a great experience. Every Ultramercial ad that might run on your network is already on the device, so customers don't need to wait a moment for it to load; your Internet connection is reserved for surfing, not for advertising.

- Plug & Play convenience. The Ultracelerator is delivered with our proprietary and patented software pre-installed, plus our complete library of Ultramercial ad units. Customized user interfaces on a per-location basis can also be pre-loaded. New content is uploaded remotely, and automatically.

<<Click here to read more >>

›Back to Top

At Ultramercial we see the natural progression of TV moving towards a two-way interactive ad solution. With "Cable 2.0", new software and bandwidth solutions will allow for this shortly. We are preparing for it now.

It's no secret that television is slowly losing the battle against DVR technologies and ad skipping. Go online to watch your show and you're likely to have only four or five ads supporting an hour long show. Will that revenue be enough to maintain the programming? Is there a better performing ad unit to help monetize shows and deliver value to the advertiser? What about using a combined strategy with paid entertainment like downloads available at iTunes?

With our patented, tried and tested two-way interactive technology, we're building the platform that will allow viewers to interact with the commercial thereby "earning" the next segment of their show. Two-way interactivity gives advertisers tremendous opportunity to engage viewers and sell products. We've socially re-engineered the ad model to position advertisers as the direct providers of free programming.

Furthermore, we are incorporating paid, commercial free options for viewers. Most content owners dismissed this strategy out-of-hand without giving consideration to the benefits. Only Ultramercial, based on six years of working our solution in the marketplace has proven how valuable this choice can be to: set up a stronger value proposition, further position the advertiser as the good guy/provider and help monetize the entire demand curve.

See how it's done through our demo››

›Back to Top

The ad agency veteran, who for over 20 years has planned and bought traditional TV sees Ultramercial’s patented ad solution as way to revolutionize the next generation of TV ad buys.

New York NY -- November 7, 2008 – With traditional TV ad spending coming under increased scrutiny because of ad skipping, a veteran in the industry, John Osborn, has joined the advisory board at Ultramercial LLC, to bring the company’s successful Internet-based “ad-as-payment” model to traditional Television planners, buyers and content providers.

“I discovered Ultramercial and it’s unique model a couple of years ago, while looking for a new advertising paradigm that could solve some of the nagging problems we’ve had in TV,” said Osborn, who bought TV airtime for Visa, DuPont, FedEx, GE and HBO, among others. “I was asking some very basic questions, such as ‘how many viewers are really engaged with our client’s spot inside a pod in primetime?’ Certainly, Nielsen didn’t have the answers.”

“Ultramercial’s ad unit fundamentally changes the way viewers experience the advertiser,” added Osborn. “Their model repositions the sponsor as the explicit provider of valuable content, instead of the interrupter. I was fascinated with the willingness of viewers to exchange their attention for the premium content they desired.”

In Ultramercial's TV 2.0 model, viewers are presented with a choice before gaining access to premium content they’ve selected: either pay for special On Demand content – or – get it free after completing a brief 30-sec interactive commercial. The viewer controls the experience from the start button to completion. Optional two-way activities within the commercial invite deeper learning, even a jump to connect to the sponsor, with the premium content queued up to run when the viewer ends the engagement.

<<Click here to read more >>

›Back to Top

›Back to Top

We have socially-engineered our model to re-position advertisers as direct providers of free premium content and services. Viewers explicitly see that 30-seconds of their attention has significant and immediate value. The true roll of the advertiser comes shining through. From this unique key positioning comes dramatically different viewer behavior.

›Back to Top