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Ultramercial provides a unique sponsorship opportunity for advertisers -- viewers are granted free access to their favorite premium content after interacting with a full-screen multi-page commercial.
Here are some of the sponsors who have run campaigns with us in the past two months.
Click on any thumbnail to see the unit run. |
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| WB’'s Good Night and Good Luck grants the Salon Site Pass |
Cisco Systems sponsors free access to Economist.com |
Honda’'s Ridgeline grants free access to MotorTrend.com |
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| Honda’'s Odyssey sponsors entrance to LOST on ABC.com |
Sprint provides a free 14-day trial at Rhapsody.com |
Chevrolet HHR grants the Salon Site Pass |
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The Ultramercial ad unit is superb at collecting viewer data during each viewing. We measure the average time spent per viewing (currently 70 seconds), mouse and click actions inside the ad unit (healthy double-digit measurement for many advertisers), and click-throughs to the sponsors' landing page (overall average 5.4%). We also measure completion rates (85%), and provide complete user profiles, such as connection speeds (85% are on a broadband connection). We offer custom-tailored data mining and campaign programming, too.
All this adds up to very accurate measurement of engagement. Not only do viewers choose to watch an Ultramercial, they also engage in the advertisers messaging and learn about product benefits in a measurable way. |
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| Viewer sees premium offer within email and chooses ad. |
Multi-page Email+Plus unit runs INSIDE email pane. |
Email+Plus unit has click-throughs to sponsor's site. |
Upon completion, viewer lands at Premium page in browser. |
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| Email+Plus lets opted-in viewers learn about and then access premium content directly within an opted-in email. Email+Plus helps publishers build their premium readership, while providing advertisers with a multi-page format inside an email. All of the product benefits of an in-browser Ultramercial are built right into the Email+Plus unit, including the goodwill bounce that advertisers get from providing viewers with premium content following the ad. Reporting includes starts and completions, and click-throughs to the advertiser's site. Take a tour here. |
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