During October, Honda, through their agency, RPA, ran an Ultramercial campaign across 5 models on 5 Ultramercial network sites, including ABC.com, Rhapsody, TheStreet, MotorTrend and Salon. As the charts above illustrate, the campaign was a huge success. Our unique opt-in model means every viewer asked to see the ad unit, as an alternate form of payment to gain access to the premium content at each of the sites. This effectively gave Honda 100% engagement.

Further, RPA designed optional interactive activities, such as a "Concentration" card game, that in the aggregate had an Interaction Rate of 28.4%. Click-through was also very high at 13.8%.

Additionally, viewers spent an average of 50 seconds with each ad unit. This is significant, as viewers could navigate to the end and click to leave the ads within 35 seconds on average. Click on any of the thumbnails below to see the ads in action.