Ultramercial, the audience engagement engine / Press Release

Viewers CHOOSE to watch an Ultramercial ad unit as an alternate form of payment to gain access to normally-paid premium content at leading sites worldwide.

Advertisers get 100% engagement, publish-
ers give viewers access to their best content for “free.”

Here are some of the sponsors who have run campaigns with us in the past month.


Nike Real Rhapsody	Casino Royale WildTangent	Xbox Virgin Mobile, Sugar Mama

TradeKing Investors.com	Jive Records - Kelis Virgin Mobile, Sugar Mama	Nokia Economist.com

Ultramercial's Key Metrics Year-to-Date through September 2006 show continued strength in click-through rates and average engagement times over all previous periods of 2005. To view complete month-by-month charts click here.

Results based on all viewer-started Ultramercial ad units across all sites January 1-–September 30, 2006. Completion Rate is the percentage of viewers who complete the ad and click to receive their premium content. Click-Through Rate is percentage of viewers who clicked on a sponsor’s link for more info, and is calculated on the number of completed ad units. Average Time of Engagement is measured in seconds and is based on completed ad units. Notes on Ultramercial reporting: 88% of users were on Broadband. Remaining viewers were served low-bandwidth HTML-only creative. Viewing times exceeding 2 minutes were deleted. Average run times vary from commercial-to-commercial.