What is Ultramercial
The Company
Ultramercial LLC is a technology firm that markets its patented end-to-end business solution and ad unit to leading Fortune 500 advertising clients and Tier-1 Internet sites. The Company, with its commercially-proven ad delivery technology, serves a unique, award-winning interactive ad format that grants free access to Wi-Fi, mobile, music and video content by way of an “attention-for-access” value-exchange.
The Company has gained wide market acceptance and was awarded, in March of 2008, their first patent on this advertising model. Using this solution, Ultramercial is able to socially re-engineer the relationship between content owners, consumers and advertisers, so that consumers can understand and accept an advertiser’s offer to pay for their content.
Advertisers truly appreciate and seek the interactive viewer engagements that result, while content owners and service providers are able to earn more return on their investments. Ultramercial has discovered how to balance “free” and “fee” to benefit everybody.
The Ad Model
Ultramercial LLC developed it's own ad model with the same name. We refer to it as the Ultramercial format or the Ultramercial ad units.
The patented format consists of two-way interactive, full-page ads that are always served in exchange for premium content or services. In other words, users watch our ad to get free content that would otherwise cost money. This is a micro-payment system based on engagement that protects the value of content. Everybody wins.
See how it works ››
Ultramercial’s format is built around natural human behavior. The model has been socially-engineered to reposition advertisers as direct providers of free premium content and services.
Viewers explicitly see that 30 seconds of their attention has significant and immediate value. The true role of the advertiser comes shining through.
From this unique key positioning comes dramatically different viewer behavior.
Company Positioning
"Ultramercial is the liaison between the advertising agencies and the technology companies."
Company Goal
"To be the global standard ad unit for the ad-for-content model."
Licensing
The proprietary code and business model developed by Ultramercial are available through fully integrated partnerships or licensing.
Ultramercial has already established succesfull partnerships with publishers and service providers worldwide.
Your company can also be part of this success and enjoy the benefits of the Ultramercial ad model. Learn more about licensing and partnering with us.
Contact us ››
View Case Studies ››
The Company
Ultramercial LLC is a technology firm that markets its patented end-to-end business solution and ad unit to leading Fortune 500 advertising clients and Tier-1 Internet sites. The Company, with its commercially-proven ad delivery technology, serves a unique, award-winning interactive ad format that grants free access to Wi-Fi, mobile, music and video content by way of an “attention-for-access” value-exchange.
The Company has gained wide market acceptance and was awarded, in March of 2008, their first patent on this advertising model. Using this solution, Ultramercial is able to socially re-engineer the relationship between content owners, consumers and advertisers, so that consumers can understand and accept an advertiser’s offer to pay for their content.
Advertisers truly appreciate and seek the interactive viewer engagements that result, while content owners and service providers are able to earn more return on their investments. Ultramercial has discovered how to balance “free” and “fee” to benefit everybody.
The Ad Model
Ultramercial LLC developed it's own ad model with the same name. We refer to it as the Ultramercial format or the Ultramercial ad units.
The patented format consists of two-way interactive, full-page ads that are always served in exchange for premium content or services. In other words, users watch our ad to get free content that would otherwise cost money. This is a micro-payment system based on engagement that protects the value of content. Everybody wins.
See how it works ››
Ultramercial’s format is built around natural human behavior. The model has been socially-engineered to reposition advertisers as direct providers of free premium content and services.
Viewers explicitly see that 30 seconds of their attention has significant and immediate value. The true role of the advertiser comes shining through.
From this unique key positioning comes dramatically different viewer behavior.
Company Positioning
"Ultramercial is the liaison between the advertising agencies and the technology companies."
Company Goal
"To be the global standard ad unit for the ad-for-content model."
Licensing
The proprietary code and business model developed by Ultramercial are available through fully integrated partnerships or licensing.
Ultramercial has already established succesfull partnerships with publishers and service providers worldwide.
Your company can also be part of this success and enjoy the benefits of the Ultramercial ad model. Learn more about licensing and partnering with us.
Contact us ››
View Case Studies ››
Latest Press
February, 20 2009
Advertising Age
The Next Business Model for Ad-Supported TV?
Read full story ››
February, 20 2009
Advertising Age
The Next Business Model for Ad-Supported TV?
Read full story ››