IOWorld Media ("IOWorld" or "the Company") (Pink Sheets:IWDM) today announced that its wholly owned internet radio powerhouse subsidiary, www.Radioio.com and rich media leader Ultramercial LLC today joined forces to bring yet another trail blazing advancement to internet radio. Beginning this week, radioio.com listeners may sample any or all of the company's twenty world class, genre-bending radio formats in a CD quality, commercial-free stream, absolutely free after viewing a 30-second Ultramercial ad.

Ultramercial is the patents-pending creation of its founder Dana Jones, an innovative advertising expert who recognized an opportunity to monetize trial access to premium content while providing real value to the end user and advertiser alike. Says Jones, "Ultramercial ads are full-screen, two-way interactive commercials that users choose to watch as 'payment' to access premium, fee based services. The Ultramercial model bridges the gap between free and fee based websites by providing advertisers with a guaranteed audience and a good-will spin as the 'good guy' sponsoring free access. Because listeners start, interact with and finish each commercial at their own pace, Ultramercial advertisers are assured that the audience is actively hearing their message."

Adds www.radioio.com founder Michael Roe, "Our partnership with Ultramercial and its advertisers offers listeners an opportunity to sample radioio.com's premium content, until now only available to monthly subscribers. After watching the ultramercial, listeners have access to our premium content for two hours, absolutely free. It's a win/win for all of us - radioio.com, Ultramercial, their advertisers and, most importantly, our listeners and future subscribers."

To sample a radioio.com premium station, go to http://www.radioio.com and click on "Two Hour Sound Pass".

www.radioio.com is a genre-bending, cutting edge multi channel internet radio company, wholly owned by IOWorld Media, Inc. (Pink Sheets:IWDM). Now reaching over 800-thousand listeners a month, radioio.com's channels are listed in major directories including Windows Media Guide, Apple iTunes and Real Media Guide.

Ultramercial, LLC markets its patents-pending business model and ad unit that grants Internet users free access to premium content after choosing to engage with its full-screen multi-page commercials. Ultramercial, LLC is privately held, headquartered in Palos Verdes Estates, California with offices serving Los Angeles, New York and Detroit. The company maintains contracts with a network of online publishers and advertisers. Information is available at http://www.ultramercial.com. Ultramercial is a registered trademark of Ultramercial, LLC.

IOWorld Media, Inc. (Pink Sheets:IWDM) is dedicated to identifying, testing and marketing innovative media alternatives to consumers. IOWorld Media currently owns www.radioio.com and SearchPlay, LLC. SearchPlay(TM) technology moves the internet search engine inside the media player, revolutionizing the way listeners search while listening online. IOWorld Media, Inc. is headquartered in Tampa, FL.

Certain statements in this release could constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Except as otherwise stated in this news announcement, IOWorld Media, Inc. does not undertake any obligation to publicly update or revise any forward-looking statements because of new information or future events.