LOS ANGELES, May 23 /PRNewswire/ -- Today Ultramercial announced another first with RPA and Honda as they offer the leading worldwide premium surf reports at Surfline.com for free to viewers. Over Memorial Day weekend, viewers may choose to view a 30-second Ultramercial ad to gain free access to Surfline's members only area that typically costs $69.95 a year.

"With the Ultramercial model, we have the opportunity to monetize trial access to Surfline Premium while providing real value to the end user and advertiser alike," said Robin Walker Director, Advertising Sales of Surfline, "It provides surfers with a no-registration, no-hassle way to get our best content by 'paying' with their time instead of their wallet."

Edmund Purcell, Management Supervisor for Honda's ad agency, RPA, sees increased engagement. "Since the ads are opt-in, we know we have an engaged viewer, plus there's the added value of sponsorship that carries good will." Purcell adds, "this combination yields terrific performance metrics that translate directly into site traffic."

The Ultramercial model bridges the gap between free and fee website content by providing advertisers with a guaranteed audience and a good-will spin as the "good guy" sponsoring free access.

"Ultramercial ads never play automatically but rather are started and completed by each viewer," offers Paul Grusche, Ultramercial's SVP Sales & Marketing. "It's an honest upfront exchange of attention-for-content that assures advertisers once-and-for-all their ad is being watched, not ignored."