Television as we know it still commands the largest budgets and the most respect. But it’s also “leaking” into every corner of the digital media spectrum, forcing networks and publishers—large and small—to go beyond the BOX and traditional distribution models to reach elusive viewers (and nervous advertisers). Can you say paradigm shift? Ultramercial is the only ad model that did a 180 from all other formats by introducing a patents pending value exchange and choice for viewers - Agree to watch an ad in exchange for content OR pay for it like HBO

We'll go head to head with Google, YouTube, AOL and ThePlatform to resolve some of the toughest questions facing the video industry today, such as:

• Would viewers go for watching one ad that grants access to any and all video clips for 15 minutes? 15 minutes are up, watch another ad.

• Would that mitigate advertiser fear since their ad will never play next to specific negative content?

• How will legitimate ad supported peer to peer file trading change the way we consume video?

• Does mimicking the broadcast model with in-stream ads do justice to all that the internet offers?

• Are 54 seconds ads really possible online?

• If I have a choice to pay for the content OR watch an ad to get it, are you forcing me to watch the ad?

• If an ad is presented honestly and upfront as a way to "earn" content, will people thank you? Will more than 75% of the people complete the ad?

• Does placing a value proposition before the viewer - Pay for this show $1.99 OR watch for free with interactive ads - increase or decrease the value of the content?

• Let's say a viewer agrees to engage an ad. Isn't it now possible to open a dialogue with the viewer rather than always pushing out a one-way messages hoping somebody will watch?

• How do you write a two-way interactive ad?

• How do you prevent people from minimizing the window while an ad plays in attempt to ignore it?

• Do behaviorally targeted ads outperform advertising that someone agrees to watch?

• If a cost-per-click is worth 25 cents or more, how much is it worth to guarantee each person will engage with your ad?

• Now, what if that ad was a mini-micro-site with infinite drill downs for more information if the viewer wanted to learn more?

• Does a start button and end button on each ad finally guarantee someone is paying attention?

Okay, okay, so this is only a one hour panel that David Hutchinson is moderating... but it's sure to be a good one! November 7th, 1:30PM.

Ultramercial will also be one of 20 vendors featured in the Now & Next Technology Showcase held in the Nassau Suite B (2nd Level) of the New York Hilton.

We hope to see you at the conference!!!

New York Hilton, November 6, 7 and 8.