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Writer, speaker and thought leader Joseph Jaffe has a new top-selling
book, Life After The 30-Second Spot. In section III, 10 Approaches
That Are Transforming The Internet, Jaffe writes:
“Innovation is integral to the Web, and the opportunity to reinvent
a viable advertising business has never been greater.
Here are a few examples of this in practice:
1. Ultramercial is an up-front proposition that allows consumers to
access premium content by ‘paying’ with either their time
or their money (in this case we'll check the box marked ‘time.’)
This endorsement message works so well because it explicitly assigns
a monetary value to premium content. It respects consumers by giving
them a choice and recognizing that they are savvy enough to understand
the value exchange.”
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Viewers
CHOOSE to watch an Ultramercial ad unit as an alternate form
of payment to gain access to normally-paid premium content at
leading sites worldwide.
Advertisers get 100% engagement, publishers give viewers access
to their best content for "free."
Here are some of the sponsors who have run campaigns with us
in the past month.
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Time Magazine Considers Ad Gateway to Subscription Content
› › › ClickZ News
By Pamela Parker | December 27, 2005
Time
Inc.'s flagship magazine, Time, is testing the notion of making
formerly premium online content available free via an ad gateway.
Using
technology from Ultramercial, Time.com site visitors have been
able to access the renowned "Person of the Year" cover
story, along with the magazine's full archive of articles, free
for 24 hours. But only after they view a multi-paged, full-screen
interactive ad from sponsor Chrysler.
Read
the entire article here |
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