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Sugar
Mama’s charter advertisers Xbox, Diet
Mountain Dew and Truth are enjoying better
than hoped for results from the launch of the Virgin Mobile service
on June 14th. After just one on-phone message and a text link at virginmobileusa.com,
users have swarmed to signup with over 70,000 opt-ins in just 4 weeks.
Performance stats are also strong with 90 seconds of Average Engagement
Time among the predominently 14-24 year old demo. One sponsor is averaging
an 11.29% click-through rate.
Sugar Mama is a microsite adminstrated by Ultramercial that earns Virgin
Mobile users up to 75 free airtime minutes per month after these viewers
engage and complete online commercials, opt-in SMS text messages and
in-depth surveys. More info is at www.ultramercial.com/sugarmama/
Here's a look at the Charter Sponsor campaigns: |
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Diet
Mountain Dew
Sugar Mama |
Xbox
Sugar Mama |
TRUTH
Sugar Mama |
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Viewers CHOOSE to watch an Ultramercial ad unit as an alternate form of payment to gain access to normally-paid premium content at leading sites worldwide.
Advertisers get 100% engagement, publish-
ers give viewers access to their best content for “free.”
Here are some of the sponsors who have run campaigns with us in the past month.
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Honda Element
Sports Illustrated |
Avaya One-X Phone
Economist |
JetBlue Amex Card
Economist |
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Diet Mountain Dew
Sugar Mama |
Xbox
Sugar Mama |
TRUTH
Sugar Mama |
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Ultramercial's
Key Metrics for the 2nd Quarter of 2006 show an increase over Q1 2006
Metrics. Completion rates increased 3 points to 73%. Average
time of engagement increased 6.4 seconds to 49 seconds. Click-through
rates remained strong at 7.0%. Ultramercial's metrics routinely out perform
those of the other rich media companies. To view complete month-by-month
charts click
here.
Results based on all viewer-started Ultramercial ad units across all sites
April 1-–June 30, 2006. Completion Rate is the
percentage of viewers who complete the ad and click to receive their premium
content. Click-Through Rate is percentage of viewers
who clicked on a sponsor’s link for more info, and is calculated
on the number of completed ad units. Average Time of Engagement is measured in seconds and is based on completed ad units. Notes on Ultramercial
reporting: 88% of users were on Broadband. Remaining viewers were served
low-bandwidth HTML-only creative. Viewing times exceeding 2 minutes were
deleted. Average run times vary from commercial-to-commercial. |
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© 2006 Ultramercial, LLC. All Rights Reserved. Ultramercial is a registered trademark. Patents pending.
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