February 20, 2009 The Next Business Model for Ad-Supported TV? November 11, 2008 Long-time BBDO SVP John Osborn joins Ultramercial LLC’s advisory board to spearhead its “attention-for-access” TV 2.0 initiative October 15, 2008 Advertising Innovator Ultramercial Solves the Threat of Ad Skipping and Ad Blocking Online and on TV Jul 7, 2008 Ads That Pay for Game Play May 28, 2008 Ultramercial Granted a US Patent for its Attention-for-Access Internet Advertising Model April 2, 2008 Denver International Airport's ad-suported wi-fi service gets a big performance boost and cuts its ad-serving costs to near zero January 31, 2007 New Marketing Partners Help Make Sugar Mama from Virgin Mobile USA Even Sweeter January 25, 2007 P2P MEDIA SUMMIT NY to Highlight P2PTV January 16, 2007 JiWire Enhances Its Wi-Fi Hotspot Advertising Network With Ultramercial’s Cutting-Edge Advertising Format November 3, 2006 Ultramercial Faces Off with Google, AOL and YouTube on Ad:Tech's TV 2.0 Panel in NY - Tuesday, Nov. 7th July 19, 2006 Ultramercial Viewers Linger an Extra 14 Seconds Within Their Ad Unit June 15, 2006 Ultramercial Advertising Model Brings Success to Honda May 30, 2006 Earn Airtime in Your Spare Time - Virgin Mobile USA Customers 'Ad' Airtime in Breakthrough New Incentive Service May 23, 2006 Surf's Up at Ultramercial May 3, 2006 Ultramercial Q1 Metrics Far Exceed Internet Norms April 25, 2006 OWorld Media's www.radioio.com and Ultramercial Forge New Advertising Frontiers for Internet Radio; Online Radio Powerhouse Offers Free Trial Through Ultramercial Business Model Feb 23, 2006 Ultramercial Announces ViewPass, its Video-on-Demand Advertising Solution Jan 10, 2006 InstitutionalInvestor.com Announces Partnership with Ultramercial LLC

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