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At Ultramercial we see the natural progression of TV moving towards a two-way interactive ad solution. With "Cable 2.0", new software and bandwidth solutions will allow for this shortly. We are preparing for it now.
It's no secret that television is slowly losing the battle against DVR technologies and ad skipping. Go online to watch your show and you're likely to have only four or five ads supporting an hour long show. Will that revenue be enough to maintain the programming? Is there a better performing ad unit to help monetize shows and deliver value to the advertiser? What about using a combined strategy with paid entertainment like downloads available at iTunes?
With our patented, tried and tested two-way interactive technology, we're building the platform that will allow viewers to interact with the commercial thereby "earning" the next segment of their show. Two-way interactivity gives advertisers tremendous opportunity to engage viewers and sell products. We've socially re-engineered the ad model to position advertisers as the direct providers of free programming.
Furthermore, we are incorporating paid, commercial free options for viewers. Most content owners dismissed this strategy out-of-hand without giving consideration to the benefits. Only Ultramercial, based on six years of working our solution in the marketplace has proven how valuable this choice can be to: set up a stronger value proposition, further position the advertiser as the good guy/provider and help monetize the entire demand curve.
See how it's done through our demo ›› |
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10 Approaches That Are Transforming The Internet:
1. Ultramercial is an up-front proposition that allows consumers to access premium content by "paying" with either their time or their money (in this case we'll check the box marked "time"). This endorsement message works so well because it explicitly assigns a monetary value to premium content. It respects consumers by giving them a choice and recognizing that they are savvy enough to understand the value exchange. Excerpting from pg. 124.
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